CONTENT · SEARCH · EDITORIAL DIRECTION

Find the content worth pursuing.

I help B2B SaaS teams find worthwhile content opportunities, set editorial direction and develop clear, useful content. Each service can stand alone or connect into a larger project.

Search intent✦ Competitive research✦ Editorial judgment✦ Clear writing✦

SERVICES · SELECTED WORK

Together when useful.
Separate when needed.

Research, editorial direction and writing can form one process, but they are not a fixed package. Hire one service for a specific need or connect them in a larger project.

RESEARCH

Content opportunity research

See where your strongest opportunities are before investing in another piece of content. The report brings together what your audience needs, what people search for, what competitors already cover and where your company has something useful to add.

EDITORIAL DIRECTION

Editorial direction

Turn scattered ideas into a direction your team can use. Clear priorities, audiences, angles and formats give every brief, calendar or piece of content a solid starting point.

WRITING

Research and writing

Already know what needs to be published? Move from a brief—or even an early idea—to a well-researched piece with a clear structure, useful detail and a voice that sounds like your company.

PUBLISHED CLIENT WORK

Writing for GrowSurf.

Three B2B SaaS articles on word of mouth, referral emails and lead generation. I researched and wrote each one.

WORD OF MOUTH

Why Word of Mouth Marketing is the Secret Sauce You're Missing

Read on GrowSurf
REFERRAL EMAILS

How to Write a Referral Email Your Customers Will Love

Read on GrowSurf
LEAD GENERATION

The 10 Commandments of B2B SaaS Lead Generation

Read on GrowSurf

GROWSURF · CLIENT FEEDBACK

“He was able to produce well-researched content for our B2B SaaS blog and that helped us grow traffic. Highly recommend Moises!”
Kevin YunFounder, GrowSurf

ABOUT

A writer’s sensitivity. A consultant’s clarity.

I’m Moisés Godoy, a content and search consultant based in Rio de Janeiro. My training in the performing arts taught me to pay close attention to language, intention and the details that shape how a message is received.

I bring that attention to B2B content. I research before I recommend, question the obvious angle and write with the reader in mind. I work in English, Spanish and Portuguese.

BASED INRio de Janeiro, Brazil
LANGUAGESEnglish · Español · Português

LET’S TALK

What are you
working on?

Tell me what you need to create, who it is for and where you need support.

CASE NOTE

PROJECT DETAILS

What are you working on?

This opens a ready-to-send email addressed to me.